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OVERLAY
From research to prototyping, this shoe design project is my favorite to date. Project completed December 2022
target user
the casual perfectionist
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millennial​
urban
fashionable
trendy
subtle
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product benchmarking
observations​
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Small high-end fashion brands collaborate with larger established companies
Prices range from $140 - $270
opportunities
Price point between $200 - $300 to allow for high quality
Design language that is less bulky but speedy and elegant
Neighborhood / Clarks Wallabee
Retail $260
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A Cold Wall / Converse
Retail $140
Nike Sprirdon 2 / Stussy
Retail $160
New Balance 990v4 / Stussy
Retail $180
New Balance 550 / Aime Leon Dore
Retail $165
Stussy
American Private Fashion House
Founded in the 1980s, California
Aime Leon Dore
Fashion and Lifestyle Brand
Founded in 2014, New York
Neighborhood Streetwear
Streetwear brand
Founded 1994, Japan
Luxury Fashion Brand and Design Collective
Founded 2014, France
brand benchmarking
brand benchmarking
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main inspiration
Aime Leon Dore
color pallette
how might we design a new pair of footwear that speaks to oversized and layered design language
ideation
material ideation
Leathers
Latex
Canvas
Satin
Synthetics
Rubber
Foams
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logo exploration
technical sketches
material swatches
Cream Leather
Tan Leather
Sunbrella Canvas
Brown Leather
Orange Polyester
bill of materials
process photos
the final prototype
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